![]() If you have any additional questions about using an Indicia or need any guidance about printing or direct mail, give Formax a call. You can read the postal rules governing Indicia use by clicking here. To do this type of direct mail, the paper, ink, and envelopes are inexpensive (under 10 cents per piece of mail), but the preparation and postage costs add up. Also, your mailing must be processed by the post office that issued the permit. An Indicia must contain certain information and be formatted in a certain way. It is also important to note that the postal service has specific rules regarding the use of an Indicia. A brochure is a great middle ground, in that it doesn’t reveal. A catalog, on the other hand, is a good choice when you want to share a lot of information about your company and products. Its short, direct message can be very effective at generating immediate response. But unlike a stamp, the post office does not have to apply a cancel imprint across an Indicia. A postcard is a great example of a direct response mail piece. The postal service requires a mail Indicia to be printed in the upper right corner from the delivery address (where the postage would normally be placed). A printed Indicia on each piece tells the post office that the postage has already been paid for and thus a postage stamp is not required. 7 Key Considerations For Designing Direct Mail Pieces 1. It is not used for mailing pieces individually. Buyer’s Journey Stage Three: Decision At the Decision stage of the buyer’s journey, a consumer has all the information they need. Your graphic designer may incorporate the Indicia into the original artwork file of your mailer or sometimes your printer inserts the Indicia into the artwork file before the pieces are printed.īear in mind that an Indicia is used for mail sent out in batches, such as 200 or 500 pieces at a time. A direct mail piece is a great way to let them know you miss their business. If you use a mail house for your direct mail campaign, you can usually use its permit number for your Indicia instead of having to secure your own permit. Using an Indicia requires a postal permit. This saves the time and expense of applying postage manually. In-DEE-shuh) is an imprint on each mail piece that signifies the postage has been prepaid.Ī postal Indicia takes the place of a stamp or postage meter imprint and is generally printed directly on the pieces to be mailed. In the realm of direct mail, an Indicia (pronounced
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